King Price Car Insurance Review

King Price is a direct insurer, meaning you deal with the company itself rather than going through a broker. It is licensed in its own right as a short-term insurer in South Africa. Its market position is built around price and the decreasing premium idea, plus a fairly informal brand voice. As with any insurer, the marketing tone is separate from the policy wording, and only the wording is contractually binding.

On a comprehensive policy your car loses value over time. King Price recalculates so that your premium decreases month by month as the insured value falls. The practical effect is that you tend to pay less the longer you hold an older car, rather than a flat amount that ignores depreciation. The trade off is that your payout if the car is written off also reflects the lower current value, so a decreasing premium is not a way to get a higher claim. Confirm whether your schedule uses retail, market or agreed value, because that decides what you receive on a total loss.

Expect the usual South African structure: comprehensive cover for accident, theft, hijacking, fire and third party damage; third party fire and theft as a mid tier; and third party only as the legal minimum style cover. Add-ons can include car hire, roadside assistance and cover for items like sound systems. Each add-on changes your premium and sometimes your excess, so price the policy with the extras you actually want rather than the headline figure.

Excess is the first amount you pay on a claim. Read your schedule for the basic excess plus any extra excesses for young or inexperienced drivers, specific events, or voluntary excess you chose to lower the premium. Common exclusions across insurers include driving under the influence, an unlicensed driver, an unroadworthy vehicle, and using a private car for hire or reward. The biggest avoidable risk is non-disclosure: if you give wrong information about who drives the car, where it is parked overnight, modifications, or your claims history, a later claim can be rejected. Answer every question accurately and keep proof of what you told them.

The table below is an indicative orientation, not a quote. Your actual terms depend on your car, area, driver profile and claims history.

Use this only to frame questions. Get a real quote from King Price and compare it against at least two other insurers on like for like cover.

Pros: the decreasing premium can save money on a depreciating car, it is a direct insurer so there is no broker layer, and the cover structure is familiar. Cons: a lower payout follows the lower insured value on a write off, the informal brand can make it tempting to skip the wording, and as with every direct insurer you do the comparison shopping yourself. None of this makes King Price good or bad - it makes it a fit for some drivers and not others.

Because we are not a broker, go to King Price's own website or call centre for a quote and the current contact number - we deliberately do not publish phone numbers that can change. Before buying, verify the insurer is licensed on the FSCA register. If you have a dispute or a rejected claim and the insurer's internal complaints process does not resolve it, you can escalate for free to the National Financial Ombud, which absorbed the former Ombudsman for Short-Term Insurance (OSTI). The ombud service is free to consumers.